Purposeful product design rooted in clarity, usability, and accessibility.
I'm Mirko, a UX and product designer creating systems that scale and products that work. Currently leading UX as a Senior UX Designer @ ARMRA.
case studies.
Projects cover ecomm, mobile, and platform work where I simplified UX, built systems, and helped teams launch with impact.
services.
services.
I design scalable digital experiences that align business goals with user needs. With a background in UX, product, and front-end, I take a hands-on, systems-first approach across apps and ecomm.
I design scalable digital experiences that align business goals with user needs. With a background in UX, product, and front-end, I take a hands-on, systems-first approach across apps and ecomm.
UX & Product Strategy
Define product direction with user-centered strategy that aligns with business goals and real-world use.
UX & Product Strategy
Define product direction with user-centered strategy that aligns with business goals and real-world use.
UX & Product Strategy
Define product direction with user-centered strategy that aligns with business goals and real-world use.
UX & Product Strategy
Define product direction with user-centered strategy that aligns with business goals and real-world use.
User Interface Design
Design clean, accessible interfaces that elevate usability across mobile and web platforms.
User Interface Design
Design clean, accessible interfaces that elevate usability across mobile and web platforms.
User Interface Design
Design clean, accessible interfaces that elevate usability across mobile and web platforms.
User Interface Design
Design clean, accessible interfaces that elevate usability across mobile and web platforms.
User Research & Testing
Gather insights through user interviews, testing, and behavioral data to drive design decisions.
User Research & Testing
Gather insights through user interviews, testing, and behavioral data to drive design decisions.
User Research & Testing
Gather insights through user interviews, testing, and behavioral data to drive design decisions.
User Research & Testing
Gather insights through user interviews, testing, and behavioral data to drive design decisions.
Design Systems
Build flexible component systems that scale across teams and ensure brand and UI consistency.
Design Systems
Build flexible component systems that scale across teams and ensure brand and UI consistency.
Design Systems
Build flexible component systems that scale across teams and ensure brand and UI consistency.
Design Systems
Build flexible component systems that scale across teams and ensure brand and UI consistency.
Prototyping & Interaction
Create interactive prototypes to explore ideas, test flows, and communicate motion or behavior.
Prototyping & Interaction
Create interactive prototypes to explore ideas, test flows, and communicate motion or behavior.
Prototyping & Interaction
Create interactive prototypes to explore ideas, test flows, and communicate motion or behavior.
Prototyping & Interaction
Create interactive prototypes to explore ideas, test flows, and communicate motion or behavior.
Mobile & Responsive Design
Create responsive, mobile-first experiences that perform beautifully on any screen size.
Mobile & Responsive Design
Create responsive, mobile-first experiences that perform beautifully on any screen size.
Mobile & Responsive Design
Create responsive, mobile-first experiences that perform beautifully on any screen size.
Mobile & Responsive Design
Create responsive, mobile-first experiences that perform beautifully on any screen size.
Data-Driven Optimization
Use analytics, heatmaps, and A/B testing to improve conversion, retention, and usability.
Data-Driven Optimization
Use analytics, heatmaps, and A/B testing to improve conversion, retention, and usability.
Data-Driven Optimization
Use analytics, heatmaps, and A/B testing to improve conversion, retention, and usability.
Data-Driven Optimization
Use analytics, heatmaps, and A/B testing to improve conversion, retention, and usability.
Front-End Implementation
Translate designs into code using HTML, CSS, and JavaScript/jQuery for tighter handoff or live builds.
Front-End Implementation
Translate designs into code using HTML, CSS, and JavaScript/jQuery for tighter handoff or live builds.
Front-End Implementation
Translate designs into code using HTML, CSS, and JavaScript/jQuery for tighter handoff or live builds.
Front-End Implementation
Translate designs into code using HTML, CSS, and JavaScript/jQuery for tighter handoff or live builds.
No-Code Tools
Build launch-ready prototypes and sites quickly with modern visual tools like Framer and Webflow.
No-Code Tools
Build launch-ready prototypes and sites quickly with modern visual tools like Framer and Webflow.
No-Code Tools
Build launch-ready prototypes and sites quickly with modern visual tools like Framer and Webflow.
No-Code Tools
Build launch-ready prototypes and sites quickly with modern visual tools like Framer and Webflow.
about.
about.
Based in Boise, Idaho, with 15+ years of experience creating scalable, user-centered solutions that deliver measurable business impact. I am a designer with a background in computer science, analytics, and the creative space, I bring a systems-level approach to solving complex problems. I currently lead UX at ARMRA and occasionally take on freelance projects—especially in startup or emerging tech environments.
Based in Boise, Idaho, with 15+ years of experience creating scalable, user-centered solutions that deliver measurable business impact. I am a designer with a background in computer science, analytics, and the creative space, I bring a systems-level approach to solving complex problems. I currently lead UX at ARMRA and occasionally take on freelance projects—especially in startup or emerging tech environments.
Outside of work, I explore Idaho’s backcountry and fuel my love for cars and motorcycles.
Outside of work, I explore Idaho’s backcountry and fuel my love for cars and motorcycles.
history.
history.
Jun 2022 - Current
Principal UX Designer
@ The Digital Stronghold
Leading UX strategy for four DTC eCommerce brands across men’s apparel and accessories. Overseeing the Digital Stronghold platform, driving scalable design systems, advancing accessibility, and executing data-informed CRO initiatives to align each brand’s vision with smart, growth-focused solutions.
Jun 2022 - Current
Principal UX Designer
@ The Digital Stronghold
Leading UX strategy for four DTC eCommerce brands across men’s apparel and accessories. Overseeing the Digital Stronghold platform, driving scalable design systems, advancing accessibility, and executing data-informed CRO initiatives to align each brand’s vision with smart, growth-focused solutions.
Jun 2022 - Current
Principal UX Designer
@ The Digital Stronghold
Leading UX strategy for four DTC eCommerce brands across men’s apparel and accessories. Overseeing the Digital Stronghold platform, driving scalable design systems, advancing accessibility, and executing data-informed CRO initiatives to align each brand’s vision with smart, growth-focused solutions.
Jun 2022 - Current
Principal UX Designer
@ The Digital Stronghold
Leading UX strategy for four DTC eCommerce brands across men’s apparel and accessories. Overseeing the Digital Stronghold platform, driving scalable design systems, advancing accessibility, and executing data-informed CRO initiatives to align each brand’s vision with smart, growth-focused solutions.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Driving a comprehensive website redesign to enhance engagement, improve accessibility (ADA compliance), and increase overall usability. Building a scalable design system, leading the transition to Shopify, and executing A/B testing and CRO strategies to deliver data-backed, measurable business outcomes.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Driving a comprehensive website redesign to enhance engagement, improve accessibility (ADA compliance), and increase overall usability. Building a scalable design system, leading the transition to Shopify, and executing A/B testing and CRO strategies to deliver data-backed, measurable business outcomes.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Driving a comprehensive website redesign to enhance engagement, improve accessibility (ADA compliance), and increase overall usability. Building a scalable design system, leading the transition to Shopify, and executing A/B testing and CRO strategies to deliver data-backed, measurable business outcomes.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Driving a comprehensive website redesign to enhance engagement, improve accessibility (ADA compliance), and increase overall usability. Building a scalable design system, leading the transition to Shopify, and executing A/B testing and CRO strategies to deliver data-backed, measurable business outcomes.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Leading UX design for a suite of AI-powered sports training tools focused on enhancing coach-athlete interaction through machine learning and image recognition. Designing intuitive, compliant experiences with a strong focus on COPPA and GDPR standards. Creating user-centered platforms tailored to the needs of athletes and coaches across a wide range of sports.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Leading UX design for a suite of AI-powered sports training tools focused on enhancing coach-athlete interaction through machine learning and image recognition. Designing intuitive, compliant experiences with a strong focus on COPPA and GDPR standards. Creating user-centered platforms tailored to the needs of athletes and coaches across a wide range of sports.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Leading UX design for a suite of AI-powered sports training tools focused on enhancing coach-athlete interaction through machine learning and image recognition. Designing intuitive, compliant experiences with a strong focus on COPPA and GDPR standards. Creating user-centered platforms tailored to the needs of athletes and coaches across a wide range of sports.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Leading UX design for a suite of AI-powered sports training tools focused on enhancing coach-athlete interaction through machine learning and image recognition. Designing intuitive, compliant experiences with a strong focus on COPPA and GDPR standards. Creating user-centered platforms tailored to the needs of athletes and coaches across a wide range of sports.
Aug 2018 - Sep 2019
Principal UX Designer
@ BodyBuilding.com
Owning UX strategy from discovery to delivery, ensuring seamless experiences that meet both user needs and business goals. Collaborating closely with product owners and engineering teams, embedding Agile practices into the design process. Focusing on creating intuitive, high-impact solutions that drive meaningful results.
Aug 2018 - Sep 2019
Principal UX Designer
@ BodyBuilding.com
Owning UX strategy from discovery to delivery, ensuring seamless experiences that meet both user needs and business goals. Collaborating closely with product owners and engineering teams, embedding Agile practices into the design process. Focusing on creating intuitive, high-impact solutions that drive meaningful results.
Aug 2018 - Sep 2019
Principal UX Designer
@ BodyBuilding.com
Owning UX strategy from discovery to delivery, ensuring seamless experiences that meet both user needs and business goals. Collaborating closely with product owners and engineering teams, embedding Agile practices into the design process. Focusing on creating intuitive, high-impact solutions that drive meaningful results.
Aug 2018 - Sep 2019
Principal UX Designer
@ BodyBuilding.com
Owning UX strategy from discovery to delivery, ensuring seamless experiences that meet both user needs and business goals. Collaborating closely with product owners and engineering teams, embedding Agile practices into the design process. Focusing on creating intuitive, high-impact solutions that drive meaningful results.
Mar 2017 - Oct 2018
Senior Digital Product Owner
@ Ventive
User-focused product owner partnering with the CTO to lead design and development for multiple clients. Managed a 12–14 person offshore team, overseeing hiring, onboarding, and Agile delivery cycles to drive fast, iterative releases and sustained product success.
Mar 2017 - Oct 2018
Senior Digital Product Owner
@ Ventive
User-focused product owner partnering with the CTO to lead design and development for multiple clients. Managed a 12–14 person offshore team, overseeing hiring, onboarding, and Agile delivery cycles to drive fast, iterative releases and sustained product success.
Mar 2017 - Oct 2018
Senior Digital Product Owner
@ Ventive
User-focused product owner partnering with the CTO to lead design and development for multiple clients. Managed a 12–14 person offshore team, overseeing hiring, onboarding, and Agile delivery cycles to drive fast, iterative releases and sustained product success.
Mar 2017 - Oct 2018
Senior Digital Product Owner
@ Ventive
User-focused product owner partnering with the CTO to lead design and development for multiple clients. Managed a 12–14 person offshore team, overseeing hiring, onboarding, and Agile delivery cycles to drive fast, iterative releases and sustained product success.
Jan 2012 - Mar 2017
UX & Creative Director
@ Valitics, Inc
Leading the production team, taking charge of anything from web and print to branding projects. Hired, trained, built, and led a team of UX, visual designers, and developers. Provided coaching and mentorship, developed product design and handoff process to streamline the handoff and delivery process.
Jan 2012 - Mar 2017
UX & Creative Director
@ Valitics, Inc
Leading the production team, taking charge of anything from web and print to branding projects. Hired, trained, built, and led a team of UX, visual designers, and developers. Provided coaching and mentorship, developed product design and handoff process to streamline the handoff and delivery process.
Jan 2012 - Mar 2017
UX & Creative Director
@ Valitics, Inc
Leading the production team, taking charge of anything from web and print to branding projects. Hired, trained, built, and led a team of UX, visual designers, and developers. Provided coaching and mentorship, developed product design and handoff process to streamline the handoff and delivery process.
Jan 2012 - Mar 2017
UX & Creative Director
@ Valitics, Inc
Leading the production team, taking charge of anything from web and print to branding projects. Hired, trained, built, and led a team of UX, visual designers, and developers. Provided coaching and mentorship, developed product design and handoff process to streamline the handoff and delivery process.
creating progress,
not perfection.
creating progress,
not perfection.
creating progress,
not perfection.
creating progress,
not perfection.
Great products aren’t made in isolation so let’s collaborate.
© 2025 Mirko Ivancic
Great products aren’t made in isolation so let’s collaborate.
© 2025 Mirko Ivancic
Great products aren’t made in isolation so let’s collaborate.
© 2025 Mirko Ivancic